Kriton Artos – Rusks & Breadsticks

Rebranding & Packaging

In revamping the brand of Kriton Artos, we’ve infused a modern essence into its identity, embracing simplicity and clarity as our guiding principles.

The foundation of our design rests on a clean base, accented with colorful tops that add a burst of color and make the packages stand out. We chose serif capital letters that not only underscore the brand’s elegance but also highlight the Greek origin of the brand, with a twist on the main logo.

Our approach to the new series of “Paximadokleftra” reflects the marriage of tradition with contemporary design, blending simplicity with fresh, vivid colors!