Pharmacy impact meets functional joy.
For the launch of UPSA × Nourished Gummies in the Greek market, we were asked to translate the brand’s vibrant identity into high-impact physical presence.Our approach combined retail strategy with joyful form: blending color, movement and shelf logic into a modular POP system — designed to activate pharmacy space and speak directly to wellness-minded consumers.
Designed for pharmacy.The hero stand was developed as a high-visibility centerpiece for the launch of the Nourished Gummies series — fusing the brand’s energetic tone with intuitive structure and bold storytelling.With its sculptural rainbow shape and modular tiered layout, the stand delivers strong shelf impact while guiding the consumer clearly through product function.It was awarded Gold at the 2025 Packaging Awards for its originality, consumer engagement, and category standout performance.
Alongside the final stand, we developed additional POP proposals that explored a range of pharmacy configurations — from shelf systems to smaller display units.
These concepts leaned into the visual codes of the brand while offering functional product segmentation, verticality, and visibility.Though not implemented, they reflect the modularity and adaptability of the Nourished brand within diverse retail environments.
Designed to enhance visibility and guide consumers at the point of choice, these shelf frames bring structure and personality to each product line.
From Beauty to Energy and Sleep, every visual highlights functional benefits while reinforcing the brand’s vibrant and trustworthy identity across categories.
