Valentine’s Day is a wonderful occasion to celebrate love and devotion through heartfelt gestures and romantic moments. Drawing inspiration from the idea of “dedication” and expressing love in meaningful ways, Koulourades embraces February as “The Month of Love” with a vibrant and engaging campaign that blends creativity, emotion, and interaction.
At the heart of this initiative lies the launch of the original song “Ti Mera Pou Se Gnorisa” (aka. The Day I met You) a melody infused with nostalgia and affection that resonates with the campaign’s core theme. The title of the song becomes a recurring motif, appearing on custom-designed coffee cups and takeaway bags featuring the phrase, “The day I met you…” Customers are invited to personalize these items by completing the sentence with their own dedications, adding a unique and intimate touch to the experience.
The campaign further introduces two exclusive culinary creations: the Oreo Heart Koulouri paired with Lacta hot chocolate for a sweet indulgence, and the Gouda Heart Koulouri served with Coca-Cola Zero for a savory twist. These irresistible combos capture the essence of Valentine’s Day, offering delightful options to suit every taste.
