For Kriton Artos, a heritage brand rooted in Cretan tradition, our mission was to build a digital presence that feels as authentic as the products themselves. From defining a new visual direction to crafting a relatable and inviting tone of voice, we’ve been managing their full content ecosystem — translating traditional values into scroll-stopping content that speaks to modern audiences across platforms.
To create a consistent, flexible and emotionally resonant digital identity that highlights the brand’s variety, seasonality and nutritional value — while keeping things warm, accessible and visually appetizing. Our goal: to turn “everyday food” into an ongoing storytelling platform, made for feeds and designed to grow.We didn’t run a single campaign—we built a full communication world.
Our ongoing strategy mixes product-forward content with approachable tips, seasonal pairings, Cretan moments and culture-based humor. With a flexible visual system and bite-sized storytelling, we helped the brand grow naturally while staying true to its family-owned roots.
Kriton Artos joined TikTok with a content-first mindset.We created native, lighthearted short-form videos that bring the brand closer to younger audiences — from trending audio integrations to real recipes and humorous POVs. Our content performs without feeling like an ad, and that’s exactly the point.
Our editorial approach reflects the Kriton Artos values: simplicity, warmth and real ingredients. Using earthy palettes, soft lighting and playful copy, we crafted a feed that feels familiar — yet fresh.From campaign-style product launches to everyday food moments, every post contributes to a narrative of trust, taste and honest pleasure.
