The Schoolourades campaign, created for Koulourades, was designed to bring joy, creativity, and nutritional awareness to the start of the school year. By combining the words school and Koulourades, the campaign cleverly targeted school-aged children and their parents—particularly mothers—offering inspiring breakfast ideas, educational materials, and interactive content both online and in-store. It was a holistic brand activation that transformed the back-to-school season into a celebration of learning, fun, and healthy eating habits.
