Positioning relief where it matters most.
We were entrusted with the full creative direction for Depon Plus — a new combination formula by VIAN S.A., designed to target migraine and tension headache symptoms with precision.From strategy and messaging to design and retail presence, we developed a 360° campaign built around the product’s double-action promise and fast relief positioning.
The visual identity of Depon Plus highlights both ingredients — Paracetamol & Caffeine — in a structured, high-contrast system that builds immediate trust and clarity. We paired pharmaceutical accuracy with approachable visuals and clear, benefit-first messaging.
We designed a full suite of POP materials to bring Depon Plus to life in real pharmacy environments — from vertical floor units to counter displays and info-based shelf systems.Each stand was crafted to reflect the brand’s tone: direct, precise, and purpose-driven.
Placement and perception go hand in hand — and every visual touchpoint was built to support product clarity and professional trust at pharmacy level. Depon Plus required a system that communicates clearly — fast. Our job was to deliver that through form, color, and message.
The Depon Plus campaign was built around impact — visual, verbal, and strategic.From the first glance to the pharmacy shelf, every element works together to deliver a message that’s immediate, structured, and relevant.
A product made for double-action relief needed a design that speaks just as directly. We made sure it does.
